YouTube ads are getting longer on TVs.

There’s good news and bad news if you’re one of the many people who enjoy watching YouTube on a cinema TV. YouTube will soon start administration longer ads, which no one wants. However, the good news is that you will face fewer hurdles as deals all eyes are on inferior probable to come (to)

In a brief announcement this week, YouTube’s bean of advertising agency affair administration Romana Pawer, confirmed that the company wants to deliver a “better streaming experience” with fewer corporate discontinuity This denote that you don’t have to constantly worry about advertising at the beginning, during and after watching content on the platform. But when you see the ad, it will be longer than usual.

To clarify this change, YouTube said, “79% of viewers would prefer video ads to be grouped together rather than split into a single video.” Based on these darling shorter but longer ads appear about the world today.

YouTube began testing this change earlier this year and is now rolling it out to all TVs. The timer in the bottom corner of the screen will be longer during corporate breaks, but at least you won’t have to bother about it as often. And yes, you can still skip ads, but you’ll have to wait 5-10 seconds longer than usual. To be clear, this applies to the YouTube app on smart TVs, Roku streaming devices, Google TV, and similar devices, not your smartphone.

I don’t brain this change as it means fewer interruptions when watching longer YouTube videos. However, the announcement also confirmed that the company is expanding YouTube short-video advertising agency to boob tube Just like you eye Shorts on your smartphone or tablet, you now see skippable ads between Shorts on your TV.

Nobody likes ads, which is why many rely on ad blockers, but Google alacritous commence to action this caution If you want an ad-free YouTube experience, consider subscribing to YouTube Premium.