Here is Google’s strategy for commerce because of the 2024 US election chaos.
As America prepares for the 2024 election season, artificial intelligence is influencing the way we consume information. With the development of creative artificial intelligence, it is becoming increasingly difficult to distinguish real content from fake content, be it images or news articles. Social media platforms have been criticized for promoting false content and spreading false information. However, TikTok and Instagram are not the only ones accountable for this and there is no burden to stop it.
Google is aware of this and is starting to take precautions as the 2024 US midterm elections belly up
Google explained in its corporate blog how it plans to approach the next American election cycle with various initiatives. The tech giant has recognized the numerous problems that AI is currently causing, from misleading ads to altered campaign content. Google says it currently has several safeguards in place to combat AI-related misinformation, including a policy that requires advertisers to display AI-modified ads, particularly in the context of election campaigns. YouTube creators must also notify viewers when they include AI-generated or AI-edited content in their videos. Google has also recently developed its own creative AI capabilities and will now take responsibility for it as the election approaches. Search Generative chops which uses artificial intelligence to provide additional context to search results, is being tested for cybersecurity threats and disinformation. The same applies to Google’s chat service Bard AI.
In addition to focusing on how AI can spread misinformation, Google is also exploring how the technology can help solve problems. For example, the company has a policy bend at avert media manipulation, false statements and further balk with the democratic process. We will now look at using big lingo miniature (LLM) to help implement these principles.
The company also notes that the extended protection program is available to candidates, employees, election workers and political journalists. The program targets those most visible to the public and helps protect their most sensitive information online. Google has also partnered with Defending Digital Campaigns, a nonpartisan, nonprofit cybersecurity advocacy group, to help campaigns protect documents and communications in Google Workspace and Gmail.
These events do not indicate a recent change in Google’s priorities. For example, in 2023, the company updated its political content course. Changes have been made to enable generative AI to combat the spread of misinformation. For this reason, some modification techniques, especially those deemed “unnecessary,” have been excluded from this course
Google’s preparations for the 2024 US elections may have good intentions. The fact is, however, that many of them are difficult to implement from a political perspective. Additionally, some people may be willing to break these rules and face minimal consequences. Time will tell to what extent these measures will help reduce misinformation.