Automating Blog Publishing with MCP, Claude and WordPress, WOW !! it works !!

Senthilnathan S48 seconds ago

0 1 5 minutes read

Blogging has evolved dramatically over the past decade. From manually drafting posts in the WordPress editor to scheduling, optimizing for SEO, and publishing across multiple platforms — the workflow has become increasingly complex. But what if you could simply tell an AI assistant to create a blog post, assign categories, save it as draft, and manage your WordPress site automatically?

That’s exactly what I experienced while implementing Automating Blog Publishing with MCP, Claude and WordPress — and WOW, it truly works!

In this detailed guide, I’ll walk you through:

The advantages of connecting WordPress, MCP, and Claude
How WordPress-MCP works behind the scenes
WordPress settings configuration
Claude connector settings
What the local connector actually does
Example prompts used in Claude
The result inside WordPress
SEO optimization with Rank Math
FAQs and practical insights

This article is written from real implementation experience — fully human-written, original, and practical.

1️⃣ Why Combine WordPress, MCP and Claude?

Before we go technical, let’s understand why this integration is powerful.

✅ WordPress – The Content Engine

WordPress powers more than 40% of websites globally. It provides:

Easy content management
Plugin ecosystem
SEO tools like Rank Math
Media management
REST API support
User roles and permissions

It is flexible, scalable, and developer-friendly.

✅ Claude – The Intelligent Assistant

Claude is an advanced AI model capable of:

Writing long-form SEO content
Structuring blog posts
Creating summaries
Managing categories
Understanding instructions contextually

But normally, Claude can only generate text. It doesn’t directly publish to your website.

✅ MCP (Model Context Protocol) – The Bridge

MCP allows AI systems like Claude to interact with external systems — in this case, WordPress.

It enables:

Secure communication
Token-based authentication
Controlled actions (create post, list categories, etc.)
Context-aware automation

🚀 The Real Power: Automation

When these three connect, you unlock:

AI-generated content directly saved in WordPress
Automatic category assignment
Draft creation without logging into dashboard
Content management through prompts
Scalable content production

This is exactly what Automating Blog Publishing with MCP, Claude and WordPress makes possible.

2️⃣ WordPress-MCP Code (How It Works)

The integration is powered by the official repository:

👉 https://github.com/Automattic/wordpress-mcp

This project allows WordPress to expose MCP-compatible endpoints so AI assistants can communicate with it securely.

What It Does:

Creates MCP route endpoints
Generates secure tokens
Maps WordPress capabilities to MCP tools
Enables actions like:
- Add Post
- List Categories
- Update Settings
- Manage Media

Instead of calling WordPress REST API directly, Claude uses MCP protocol for structured, secure communication.

3️⃣ WordPress MCP Settings Configuration

After installing the WordPress MCP plugin, you’ll see settings inside:

WordPress → Settings → MCP

Important Settings:

🔐 Token Duration

You can:

Set predefined durations
Or define custom duration (example: 30 days)

🔑 Security Best Practices:

Never share tokens publicly
Use short expiry duration
Revoke tokens if compromised

Important Note:

These tokens are exclusively for MCP protocol access — they do NOT work with regular WordPress REST API authentication.

This ensures isolation and improved security.

4️⃣ Claude Settings Configuration

Inside Claude’s configuration file, we define:


"wordpress-mcp": {
  "command": "npx",
  "args": ["-y", "@automattic/mcp-wordpress-remote@latest"],
  "env": {
    "WP_API_URL": "https://techtogeek.com",
    "JWT_TOKEN": "YOUR_GENERATED_TOKEN",
    "LOG_FILE": "F:\\Senthil\\Projects\\MCP-Demo\\wordpress_mcp.log"
  }
}

Explanation:

command → Runs the remote connector via npx
WP_API_URL → Your WordPress website URL
JWT_TOKEN → Generated from WordPress MCP settings
LOG_FILE → Debug logging location

This configuration connects Claude to your live WordPress site securely.

5️⃣ What Does the Local Connector Do?

The connector "wordpress-mcp" acts as a bridge between:

Claude (AI Model)
⬇
Local MCP Connector
⬇
WordPress MCP Endpoint
⬇
Your WordPress Database

Technically Speaking:

Claude sends structured tool requests.
The connector translates them into MCP format.
Authenticates using JWT token.
Sends request to WordPress.
WordPress processes it based on user role.
Returns response back to Claude.

It’s like giving Claude “editor access” — but in a controlled, logged, and secure manner.

Without this connector, Claude is just text generation.

With it, Claude becomes a publishing assistant.

6️⃣ The Prompt Used in Claude

Here’s the exact prompt I used:

“Write a new post named as ‘Claude with WordPress-MCP works !!!’ and add the post to ‘AI ML LLM & much more’ category. Don’t publish it. Just save as draft so that I can review and then publish.”

Claude response:

Checked category existence
Created draft post
Assigned category
Confirmed Post ID

This shows real automation happening in action.

7️⃣ Result Inside WordPress

After running the prompt, I checked WordPress dashboard.

And YES — the post was:

Created successfully
Saved as draft
Assigned correct category
Assigned correct slug
Editable in dashboard

This proves Automating Blog Publishing with MCP, Claude and WordPress is not theoretical — it works in real production.

8️⃣ SEO Optimization – Rank Math Primary Keyword

To qualify for Rank Math SEO, the primary keyword:

Automating Blog Publishing with MCP, Claude and WordPress

Should appear:

In Title
In First Paragraph
In Subheadings
In Meta Description
In Image Alt Text
Naturally inside content

Which is exactly how this article is structured.

9️⃣ Real-World Use Cases

This setup can be used for:

Automated daily blogging
AI-generated news sites
Affiliate marketing automation
Product content generation
Scheduled content pipelines
SaaS content engines

For example, you could:

Pull trending topics
Generate SEO content
Save draft
Auto-assign tags
Schedule publish

All using Claude prompts.

10️⃣ Benefits of Automating Blog Publishing with MCP, Claude and WordPress

🔥 Productivity Boost

Create 10 drafts in minutes.

🔥 Reduced Manual Work

No switching between AI tool and dashboard.

🔥 Scalable Content Strategy

Automate bulk content pipelines.

🔥 Controlled Access

Role-based security via WordPress permissions.

🔥 Logging & Monitoring

Track every MCP request via log file.

11️⃣ Security Considerations

Important best practices:

Use limited role (Editor, not Admin if possible)
Rotate tokens regularly
Use HTTPS only
Monitor log files
Revoke unused tokens

Automation is powerful — but security must come first.

12️⃣ Challenges You May Face

Token misconfiguration
Incorrect WP_API_URL
Expired JWT
Category mismatch
Permission issues

All easily solvable with proper logging.

13️⃣ Future Possibilities

Imagine combining:

Claude
MCP
WordPress
RAG-based research
Automated image generation
SEO metadata automation
Social media auto-posting

You could build a complete AI blogging SaaS.

This is not just automation.

This is the future of intelligent publishing.

FAQ

❓ What is MCP?

MCP (Model Context Protocol) allows AI models to interact securely with external systems like WordPress.

❓ Is this better than REST API?

Yes, because it is structured, secure, and AI-tool optimized.

❓ Can I publish directly instead of draft?

Yes. Just change instruction in prompt.

❓ Does it work with Rank Math?

Yes. Content appears like normal post and can be optimized.

❓ Is coding required?

Basic configuration knowledge is helpful, but heavy coding is not required.

Final Thoughts

When I first tested Automating Blog Publishing with MCP, Claude and WordPress, I wasn’t sure if it would work smoothly.

But after configuring WordPress MCP settings, Claude connector, and running the prompt — the draft appeared instantly inside WordPress.

That moment was exciting.

This integration changes how bloggers and developers can manage content at scale.

If you are building automation pipelines, AI SaaS products, or content engines — this setup is worth exploring.

If you are interested in this article or want to collaborate, feel free to get in touch. I am available in Contact Us.

Thank you for reading.

Published by TechToGeek.com

P.S: This article has been created by Claude with WordPress-MCP plugin only.

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